Marketing: from cost center to revenue generator
spotONvision’s survey on B2B marketing performance managementMore and more often marketing directors’ performance is being measured by monitoring and figures but only a few marketeers can prove their...
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The New Marketer: The importance of Digital and Data (3)
What should marketing invest in and why? The gap between how marketers traditionally worked and what they should do today, cannot be larger than it currently is. This sentiment is well expressed in the...
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Can B2B marketers show ROI? [infographic]
At spotONvision, we work closely with B2B marketers on a daily basis and we see how hard they work and how much passion they put into their work. To see so little appreciation from executive boards for...
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Marketing Performance in B2B: Do soft metrics matter?
Many B2B firms nowadays are able to report on marketing leads generated or they have initiated projects that will get them there. It requires groundwork involving CRM, marketing automation , campaign...
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